19 Ways To Squeeze Every Last Drop From Your Content (+ Free Printable 90 Days of Awesome Content Prompts!)

If you’re anything like me, you’re working hard. You’re excited for what you’re creating and it shows - all of the photos saved on your phone, notes scribbled with new project ideas, drafts of blog posts and listing descriptions… it is a LOT.

Eventually, it can become overwhelming and a just dissolve into a hot mess if you don’t figure out how to work smarter and not harder. Today is all about getting the most out of your efforts, and finally having time to move on to that next project you’ve been dreaming about (and rescheduling) the last 6 months.

Below are 19 ways to make the most out of the content you’re already creating - those blog posts, product photos, and awesome Instagram captions can live a new life and give you a little extra oomph (or free time) and I promise it’s all without cheating. No one will notice or mind the content being re-worked a little - especially if they missed it the first time!

 
19 ways to squeeze every last drop from your content (plus, a free printable checklist of 90 days of awesome content prompts!) from danielleandco.com
 

BONUS: If you’re looking for a ton of content prompt ideas without having to rack your brain, I’m sharing a 90 days of awesome content prompts printable with you - so next time you’re sitting there with the laptop open and just feeling OVER IT you have a back-up plan. They are written specifically for artists and craftspeople. Just sign up at one of the links below!

I’ve sectioned these out a bit by topic, but arranged them loosely from the easiest/most feasible right now to a few more long-term strategies.

I also share 7 weekly content prompts on Instagram every Friday, so you can follow along with those too!

 

Your Photos & Videos

#1: Have a great photo you’re excited to post to Instagram? Do a quick re-work of it for all the other platforms, too! You can make a quick template in Photoshop, Illustrator or whatever you’re most comfortable with and have it ready to go every time - it takes just seconds to pop a new photo into your templates, save it, and spread that image all over the inter-webs. Below you can how I used the Layout app to create a grid of my new camp mug products. Then, I popped it into a template for Instagram Stories and shared it there. Then, I popped it into ANOTHER template for Pinterest, and shared it there. That’s 3 times the reach it would have gotten just as an Instagram post. Actually, I guess I just used it in this blog post too, sooo… 4 times.

Would you be interested in some premade templates just for this? If so, comment on this post and let me know! It’s on my list of project ideas, if there is any interest.

The same little grid of my camp mug listing images, working hard to make the most of my time! 19 Ways to Squeeze Every Last Drop From Your Content at danielleandco.com.

#2. While you’re taking those awesome photos of your new work, zoom in and snap a few close-ups or detail-shots too. Those little details and behind-the-scenes insights are often the things I most enjoy seeing, as a follower. It also creates a whole new set of images, making good use of your time. If you do a multi-image post on Instagram, the close-ups don’t have to show up on your grid permanently (if you don’t want them to), but they will still pop up on your follower’s feeds.

Word of caution - be sure to know what your followers like and go with it! If you notice your close-ups are getting all of the love, share more of those - if they seem meh, dial it back.

You can also step back and take a “behind the scenes” photo of your process for photographing your work, and share it on Instagram Stories - it feels very meta, but followers (especially other creative business people) love to see your methods and hard work in action.

#3. Coming up with well-designed and attractive header images can be daunting. In the early days of your business, your aesthetic can evolve repeatedly making updates more frequent than you can keep up with. Why not take your best recent photos and create a collage or grid? Below is a Facebook header image I whipped up in a few minutes using my Instagram posts. Keep a template saved in Photoshop or another program, and you can update it as often as you need to for use on Etsy, Facebook, Spoonflower, and more.

I just popped three of my favorite recent Instagram images into a template and have a fresh new Facebook page header. 19 ways to squeeze every last drop from your content, on danielleandco.com.

To keep your website homepage up to date without having to constantly swap out images, you can insert your Instagram feed. It will automatically pull in your most recent posts, so your webpage is dynamic and shows your most recent work at all times (and as a bonus, encourages social media followers!)

#4. If you create videos for social media or blog posts, you can upload those into a YouTube channel (or Instagram TV, now that it’s catching on!) and reach a whole new target audience. This is especially fun if you tend to feel bummed by how much video you have to cut (to keep it to 1 minute for Instagram); go ahead and ‘Gram the shortened version and let the full-length one live on YouTube in all of its glory!

#5. If what you really need is a little extra cash, you can turn some of your photos into stock images. Sites such as Creative Market or Etsy make it easy to sell them to other creative entrepreneurs! Just make sure you’re really okay with them being used by others, and that they are general enough (they don’t show your specific art and sharing them won’t undermine your brand). For example: take a beautiful staged photo of your knitted hat with Christmas ornaments and knitting needles scattered artfully, and then remove the hat but leave the pretty set-up. It could be perfect for someone else looking for a general knitting + Christmas themed photo.


Kick your content up a notch with a free 90 days of awesome content prompt sheet! from danielleandco.com

Your Blog Posts

#6. Make it a point once a season or so to go back and spruce up your old posts. Nothing makes a website look unprofessional faster than broken links and error messages! Once a blog post is linked somewhere like Pinterest, it can keep bringing in new traffic for years and that traffic is good traffic! Read through the post and add updates anywhere it would be helpful (such as if you recommended an app but since then found a better one), check links are working and swap out any images that are now totally off-brand for you.

#7. The next time you dive into content planning, take a moment and check your analytics to see what’s been working for you. Review a popular blog post and see if there is a point buried in it you could expound on (to create a whole new blog post). When you’re generating ideas, blog posts can be planned out in series to get the most bang for your buck as you’re writing, and that could even go on to be a little e-book if you’re really looking to squeeze every drop of content-goodness out of it.

#8. This is an easy one - refer to your older blog posts in your new ones! You’re likely already doing this, but try to make a point of taking one last look at your new post before you click publish and see if there aren’t opportunities to link to other content (not just old blog posts but also social media, affiliate product links, etc.). It not only will capitalize on past work you’ve done, it’ll be helpful for your readers too.

#9. Make your blog archives more interesting! Most websites have an archive somewhere, linking back to past content - usually sorted by tag or date. Kick it up a notch by highlighting your past content in a unique way. For example, you could curate them onto a “Start Here” page, with your most helpful blog posts in the order you think would be most beneficial. Or, you could have start things off with a list of your most popular posts (like Kelsey did from Paper & Oats, shown below).

#10. If you’re looking to gain more experience and get your work in front of new audiences, there are many websites that accept articles (or even pay you a little bit for them!) so those old blog posts you have could be re-worked a bit and then submitted to your favorite online magazine or resource. Just make sure to follow the guidelines for the site you’re working with, which may require you to re-write it to a certain level of originality. Publishing your blog posts on Quora is an option too - check out this post on SmartBlogger, which gives you all the dets.

#11. Create a newsletter welcome series, and start subscribers right off with your most useful evergreen blog posts. All of the major email newsletter hosts (Mailchimp, ConvertKit, and so on) offer a feature where you can schedule a series of blog posts to be sent when someone signs up. Having a little set of your best blog posts sent right to them is a great way to welcome new followers! Chances are if someone is just signing up, they haven’t read all of your older stuff so you can get them caught up quickly.

#12. Turn those blog posts into something bigger. Make it a webinar, e-course, e-book, podcast… the list goes on! Brainstorm a list of topics you want to teach OR see if there is a theme you can pull from your blog posts. For instance, if you have 6 past blog posts all about selling at craft fairs you could gather those babies up and launch an “Ultimate Craft Fair Success Guide” e-course or booklet. Just be sure to add original content too, so your long-time followers still find it relevant.

 

Your Artwork

#13. Waste not, want not - if you have old paintings, printed photos or materials you’re ready to recycle, go ahead and turn them into cool and creative packaging. I’ve admired how Ingrid Sanchez of Creative Ingrid takes the beautiful watercolor-painted papers she is finished with and uses them for packaging (shown below, from her Instagram). I can only imagine how delighted her customers are to have this lovely little bonus arrive!

#14. If you’re a photographer, painter or create any two-dimensional work, consider creating designs for products. It’s a way to open a whole new income possibility and reach audiences who might not be in the market for original artwork or prints. It can seem daunting (or even like cheating) to many artists, but I can say from personal experience I’ve really enjoyed the process. I love to watercolor paint, but giving them new life by creating a pattern or design is actually my favorite part. You don’t need to take on all of the work, either - there are plenty of professional print shops and print-on-demand companies that take part of the profit in return for most of the stress. As you can see, a little painting of a whale tail can become mugs, prints, scarves… and so much more.

19 ways to squeeze every drop from your content, on danielleandco.com.

#15. Use product samples wisely. If you’re already selling products, you can take a sample of your work and then have it live on in so many helpful ways! If you’re using a print-on-demand company, you can often get discounts to order samples for yourself - if you hand-make your product, of course you already have some samples around. Say you have designed a mug - you can take one of your mugs and have a photo shoot to create listing images to sell it online. Then, snap some pretty pictures of it in action for social media. Keep it in good shape, and you could offer it as a giveaway prize to gain followers after that.

 

Your Work As A Whole

#16. Round it all up in a newsletter with a little original content sprinkled in. It’s like a bonus for your followers, and ensures nobody is missing out on anything. Whip up a little original content to start it off and then use it as an opportunity to highlight the best of your social media, link to new blog posts and new podcast episodes, and even offer special discounts or a first heads up on shop updates. This is a great way to encourage people to keep following you while making sure none of your content is lost and forgotten.

#17. Plan your blog post or social media content strategically, with an end collection in mind. I know coming up with fresh ideas of what to post about can be hard for a lot of busy entrepreneurs, so I post a weekly set of content prompts every Friday on Instagram. While I tweak how they look depending on the week, I try to keep the format consistent so when they are compiled they make sense together. For anyone who needs more than a handful of ideas at a time, The Content Archive page (shown below) has it all in one place. This is a way to offer a service to others without having to generate any new content, and it takes me approximately 1.2 seconds to upload the new prompts every week.

The Content Archive  page is a collection of weekly content prompts from the  danielleandcopaints  Instagram account. New content prompts are posted on Instagram every Friday, but the whole collection lives on here at danielleandco.com!

#18. Recycle content seasonally. For example, late November is a great time to begin linking to gift guide posts from previous years. Update any links for products no longer offered, but as long as you do your best to keep content evergreen, most things should carry over for awhile!

#19. Share with your friends! I don’t recommend joining a fake Instagram pod thing, but I know I like to shout-out people who I authentically appreciate and they feel the same way. You could ask a close friend if you could swap products or services and share the results with each other’s followers, or write genuine testimonials you could each use on your websites. Often if you start appreciating and highlighting other artist’s work, you’ll see a return on your investment and you’ll feel good doing it.

I hope these 19 ideas will help you get every single last drop of awesomeness out of your amazing content! The most important thing is to find what works for you. Reflect on what your community responds to and what you enjoy creating, and do more of it.

What content is most successful for you? Comment below and share your tips with the rest of us!

— Dani


Kick your content up a notch with a free 90 days of awesome content prompt sheet! from danielleandco.com

Launching an Etsy Shop, and Making All Those Decisions

I've spent the last three (maybe four...) years meaning to open an Etsy shop. It’s been on my “in 6 months” list the entire time. This summer, I decided enough was enough and I would slowly start to set it up, giving myself a goal of just two weeks. Wouldn't you know it – that night it was live! It just suddenly clicked. It wasn't all perfect, though - despite having read 20+ articles and guides on the topic, I wish I had been more prepared for the amount of decisions that needed to be made right in the moment. Today I wanted to share what they were, and how I ended up where I did.

 
Tips on Making Intential Decisions When Setting Up An Etsy Shop

Tips on Making Intential Decisions When Setting Up An Etsy Shop

 

Decisions To Make When Opening an Etsy Shop

  • Types of items to sell. I don't know about you, but I have so many things I want to do someday. All the ideas sound like fun,  it was challenging to realize I was never going to get this thing off the ground if I didn't narrow things down. One thing really hanging me up was whether to sell digital or physical prints. There are so many of both on Etsy, but there does seem to be a shift toward digital over the past 5+ years. Some of the pros and cons I had to consider were:
    • Theft of digital images. Having your artwork so accessible to someone else digitally can be nerve-wracking. There are so many stories of someone's work being ripped off, and having to prove it was yours first. It took my realizing that there is risk in putting yourself and your work out into the world no matter how you do it, and without risk I wasn't ever going to achieve anything.
    • Customer service. Buyer's having the option of printing at home can be great - it's convenient, they can re-print if something goes wrong, and it cuts down on cost. However, no matter how much you emphasize in your listing that they should use archival inks and a quality paper, many people won't. And when the print doesn't look or feel great, they will be disappointed. Even if it isn't your fault, when they go to leave feedback it could end up reflecting poorly on you. Once you send that digital file, it's out of your hands!
    • Managing expectations. Similarly to above, it can be hard to manage a buyer's high expectations. Colors can look different on a computer screen than in your hand, and so a physical print may not always be exactly what they had pictured when they purchased it. Likewise, with digital files a buyer may not realize what software they have on their computer, or what file size they have space for, or that it won't look quite as good printed on regular weight computer paper.
    • Shipping costs and packaging materials. While Etsy still takes both a listing fee and percentage of the sale on digital items, there is almost (or actually) no cost to selling a digital file to someone. However, selling a physical print not only means packaging and mailing it to a buyer but doing so with cute packaging and in a sturdy, safe way that ensures it gets to it's new home without getting too banged up. I went ahead and bit the bullet, and bought in bulk a lot of packaging material in different sizes including clear bags, sturdy mailers, and cardboard inserts. I even printed some postcards with a pretty design on it, as a freebie to include.

Ultimately, I knew I had artwork I felt compelled to sell as a physical print; it just felt right that way. I also knew I wanted to eventually add seamless patterns available to download, because I enjoy making them so much. I decided I would diversify my offerings to have both for now, and eventually could roll back on a type of listing if it wasn't doing as well.

 
Art prints being packaged for shipping!

Art prints being packaged for shipping!

 
  • Images! Of all sizes and types! This I was actually prepared for, but ended up changingthings at the last minute when I didn't love how it looked. I recommend looking at other shops you intuitively are drawn to. For me, that included Yao Cheng Design and Emily Jeffords (two amazing artists - see photos of their shops below!). That can give you clues on if you prefer the look of shops with or without header images, what sort of logo stands out to you, etc. For now, I have a raindrop design in watercolor textures chosen to represent what it is I sell and to be a little "neutral" in terms of audience. I anticipate changing it, but for now I'm just getting started. For a logo, I wanted it to connect with the header image and otherwise kept it simple - someday, I hope to whip up a fancy logo! I had a lovely college student I worked with take some head shots a couple of years back (thanks, Patricia Wall!) and have used this one as a profile picture ever since. Also, that pineapple shirt is still one of my favorites. 
Emily Jefford's Etsy Shop

Emily Jefford's Etsy Shop

Yao Cheng's Etsy Shop

Yao Cheng's Etsy Shop

  • Deciding on a consistent “look”. I tested out a few "mock-up" images of blank picture frames, and put them side-by-side to see which I preferred. Originally, I tested out using a variety of mock-up frames all in one color, but I realized I was missing that clean, consistent look I prefer from other shops and which has a higher-end, more polished look. However, when I've added digital pattern & clip art packs, I've gone with a different look completely in order to showcase what those packs include. I may eventually find a compromise, to help them blend in with the other listing images - let me know if you have any suggestions!
  • Setting up for future plans. While I'm open to seeing what works and what doesn't, I also have some future ventures planned. If you're setting up a shop or website now and know you plan to head things into a particular direction a year down the road, you might as well make sure your current set-up will work for it to. You don't want to have to re-do everything! I would recommend looking over your "big future idea" list (if you don't have one, jot those down asap!) and see how your current work can be moving you towards accomplishing those goals.
  • "Categories". I'm still torn about this one! I started by listing physical prints, and set categories based on their theme (geographic, fruit & vegetable, floral & botanical). When I went to add digital prints, I realized Etsy limits each listing to only one category; so, I couldn't have a digital image of a head of lettuce, for instance, in both a "digital" category and a "fruit & vegetable" category. I wish I had thought that out a little more, ahead of time!
 
On the left, you can see the categories listed. All of the main images for each listing have the same visual look, using the same or similar mock-ups.

On the left, you can see the categories listed. All of the main images for each listing have the same visual look, using the same or similar mock-ups.

 
  • Determining pricing. Ugh - this is a tough one. On the one hand, there are sellers on Etsy listing almost anything for dirt-cheap. On the other hand, you want your work to be valued and to be compensated appropriately for your time and skill. I wish I had an easy answer to this one; balancing the value of your work with competitive pricing is daunting. My personal opinion is that there are many buyers out there who understand value, and that listing your work at a reasonable price will indicate to them that it is of good quality.
  • Having various price points. One of the main reasons I felt compelled to list both digital and physical prints is to be able to offer a variety of price points to a variety of shoppers. A digital print can be sold for only a few dollars, and a physical print can reach a much higher price point depending on size. Since I'm just starting out, I want to see what works best for buyers and adjust over time.
  • Whether to use an online print service, and choosing paper and sizes. After some research, I realized I don't have the budget for a good enough home printer to produce the quality of prints I want to sell, not to mention the archival ink and 100% cotton paper! While printing at home would give me the advantage of quickly producing prints "made to order", using an online printing service means they do the work and have the fancy equipment so I don't have to. So far, I have used FinerWorks and had a good experience. I did invest $25 in a sample pack of their papers, but it came with a giftcard that reimbursed me for that money on my first order. While the process of having prints made online has gone smoothly, choosing papers is just plain hard! My first order turned out lovely, but I plan to try out some different fine art papers next time.
 
Comparing paper samples from FinerWorks

Comparing paper samples from FinerWorks

 
  • The amount of competition and feeling overwhelmed. Isn't this true for every artist or crafts-person, no matter how you share your work? The struggle of being your own unique, authentic self or catering to what appears to sell. Personally, I believe both are achievable with a little compromise. I've just opened my shop this summer, and as I was warned would be the case, sells are very slow. I am not feeling bad about it, though! If you're feeling down about your success, the best advice I can give you is what I'm giving myself: Just keep doing the work. The rest will come.

A few sources of inspiration

If you’ve also been trying to launch a new endeavor for what seems like forever, I hear you and I’m sending you all the hard-working-go-get-‘em vibes! What decisions are you making right now?

- Dani